The importance of reputation cannot be overstated

Why is it so crucial? Well, consider this: before making a purchasing decision, consumers typically consult an average of 10 reviews. That means potential customers are scouring platforms like Yelp, Google+, Citysearch, and others to gather insights on a wide range of services and products, from healthcare providers to restaurants, home loans, piano tuners, plumbers, web designers, wedding planners, and financial advisors (to name a few).

But here’s the catch: it’s not just about what customers are saying; it’s also about what they’re not saying. To even get noticed on platforms like Google, you need a minimum of 10 reviews. And these reviews need to be recent; outdated ones won’t cut it.